Day: November 27, 2020
Not so long ago there was a time when attending a special event in a couple of sneakers was a surefire way to flag yourself as a sartorial pariah to your shiny-shoed peers. Attitudes have, however, changed in unexpected ways, and what once was the scruffy outlier is now the staple of gold boots. The transition from running track to runway was slow and incremental but it has reached a crescendo in recent years. A crescendo which looks set to blare on forever. Here we look right now at the best sneaker brands in the world and what they do to help make the world’s favorite sneakers.
The Undisputed Masters Of Hype
Yeah, Nike really returned to the future in 2016, and created the self-lacing sneakers from Marty McFly. Yet this is only one instance where the company actually reached through a tear in spacetime and gave us something straight from the future, making it the biggest sneaker trendsetter and a credible barometer for what’s around the corner.
The Brand That Turned Sneakers Into A Science
The ongoing technological arms race between the sportswear big hitters around the world has produced some of the boldest footwear innovations. Luckily for us it shows no sign of letting up. Ask any sneakerhead who is in pole position on the street and they’ll tell you it’s Nike. It could be easily argued, however, with featherlight fabrics and mind-bending sole technology, that good old three-stripes are maneuvering for an overtake.
The 100-year-old design symbol
It’s fascinating (and slightly frightening) to think about how much the world has changed in the last 100 years. Commercial travel, television, cell phones and the internet are only a few of the innovations that have revolutionized our way of life. With that in mind, when something launched a century ago is still being used internationally today, it’s a true design victory.
- Common Projects
The Luxe Trendsetter Which Made Minimalism Chic
When New York’s luxury sneaker brand Common Projects first launched the Achilles Low model in 2004, the world of menswear went crazy for it. But why, then? Was it cutting edge? No. No. Was he relaxed at next level? Difficult. Will that come in at the price of the bargain? Quite the opposite. That shoe was nothing more than a sneaker in white, leather. However, the thing that had this minimalist trainer fawning over the fash pack was that every little detail was carefully performed to the nth degree. This was a sneaker made in Northampton shire as a hand crafted Oxford shoe.
Sneakers from the best sneaker brands in the world are a key component of any well packed bag, convenient, classic and endlessly versatile. Even if you’ve got a pair on hand, it’s worth picking up another mid-trip; as each country has its own special athletic footwear, it’s the ultimate in souvenir.